Sofra has a solid USP, and they're very good at what they do, which is a great start when it comes to growing any business.
The assignment was to build a brand that would allow Sofra to show its value proposition and strategic positioning clearly, with the goal of acquiring clients. This would involve developing the business definition, brand narrative, and a message that could drive engagement within the company’s internal and external audiences.
Defined the organisation’s mission as “to bring creative engineering solutions, innovatively and rapidly” and the tagline as “we can do it”.
Analysed the brand persona and organised the message.
Communicated the brand's functional attributes (engineering, science, solution, lateral thinking) through the shape of the logo symbol.
Communicated the emotional aspects of the brand (passion-driven business, proud of what they do) throughout the narrative.
Created a sister brand for one of Sofra’s services, which works on an entirely different business model from the main value proposition
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